Hi, I’m Francis, UX Designer 👋
I design simple products based on how people really behave.
With a background in Educational Social Science, I combine user research, data analysis and behavioral design to build experiences people actually return to.
Hi, I’m Francis, UX Designer 👋
With a background in Educational Social Science, I combine user research, data analysis and behavioral design to build experiences people actually return to.
Selected work
Redesigning an on-demand bus service in rural Germany: from a complex app to an effortless, accessible web booking for seniors 65+. 8 out of 10 seniors stopped after their first trip. I found out why.
Read case study →
A cooking app for students with little time and a tight budget: recipes based on what’s already in the fridge, clear step-by-step guidance and smart saving tips.
Read case study →Consulting
UX audit and implementation brief for a social media agency: 12 findings in 6 problem areas, clear priorities and success metrics. The agency rebuilt its website based on the brief.
Read more →An app to meet people for activities nearby. I mapped the sign-up flow and found why users got lost: 14 screens before seeing the app. My proposal: a 3-step wizard.
Read more →How I work
1
Trained in statistics and evaluation: neutral interview guides, clear hypotheses and clustered findings. Decisions backed by data, not opinions.
2
I turn business goals into measurable target behaviors and use COM-B and choice architecture to remove the friction that makes people drop off.
3
From students on a budget to seniors 65+: simple language, fewer choices and accessible flows. Tested with users, then iterated.
About me
Hi, I’m Francis. I hold a Bachelor’s degree in Educational Social Sciences from the University of Salzburg and trained in UX design at the UX Design Institute in Dublin Ireland. My academic background is rooted in understanding human behavior: analyzing what people do, why they do it, and the diverse motivations behind their actions.
My training in statistics and evaluation taught me how to collect data rigorously, interpret it accurately and visualize it effectively. I’m a deeply empathetic person who thrives on listening to people, understanding their pain points and finding meaningful solutions.
Education
UX Design
UX Design Institute
2024
B.A. Educational Social Sciences
University of Salzburg
2022
Master of Social Work
FHWien der WKW · not completed
2022 to 2024
Hotel and Hospitality Management
HLWM Salzburg
2013
Languages
German
Native
Spanish
Native
English
C1
Recommendations
“She’s a great Product/UX Designer, with an analytical capability that goes beyond the visual: her background in social sciences gives her a strong foundation for understanding human behavior and translating it into well grounded design decisions. Her research is rigorous and meticulous, always looking to understand the ‘why’ behind behavior before proposing solutions.”
René Bautista Rivera
Sr. Product Designer at BBVA · Francis’ direct manager and mentor
“She effectively bridges user research and creative thinking, transforming complex challenges into clear, impactful results. Her user-first focus and business acumen make her an invaluable asset to any product team.”
Brenda Carranza
Product / Program Manager
“She always stood out for her drive to uncover users’ needs, her creativity and her ability to work in a team. Very responsible, committed and with great attention to detail.”
Eduardo Vidal
UX Product Designer · same team (translated from Spanish)
“Francis demonstrated being a responsible, committed person with a high sense of professional ethics.”
Roxanna Guarneros
Zaloa